VA SAAPM 2024 Concept
I was tasked with creating and presenting a mood board concept for a Reingold client—the US Department of Veterans Affairs. During SAAPM and year-round, VA works to raise awareness of its services for survivors of military sexual trauma (MST), which refers to sexual assault or threatening sexual harassment that occurred during military service. I introduced a soft salmon color into the color palette to compliment the already established colors and bring a comforting tone to the overall look.